I love this perspective, especially because it aligns so closely with my own experience running a bakery. Food has an incredible ability to connect and captivate—it’s familiar, comforting, and universally appealing. We focused on creating moments of joy through our sweets and we often used influencers to model these experiences.. and this was back in 2014, long before influencer marketing became the powerhouse it is today. Pairing a brand with something as universally loved as ice cream or cookies creates a powerful association. People crave the comfort, and the brand becomes instantly more relatable and memorable. It’s a brilliant way to tap into human nature while elevating the idea of everyday indulgence. 🍭🩷 It’ll be interesting to see how long the trend lasts… could this be just the beginning or will it be short lived? I guess we’ll see!
I think it will evolve into something else and will see more more ways of brands trying to brand the attention of consumers in a way that feels familiar
“While Joel makes good points, I think the trend isn’t so much about creating a sense of luxury. Instead, food resonates because it’s deeply familiar.”
I agree with you! Food unites people in a way. This is an interesting read! I like it 💜
I saw that TikTok and I love the points you made! As a communications major myself, I am ALL IN when it comes to fun trends (think pop up shops). Thanks for the read!
I love this perspective, especially because it aligns so closely with my own experience running a bakery. Food has an incredible ability to connect and captivate—it’s familiar, comforting, and universally appealing. We focused on creating moments of joy through our sweets and we often used influencers to model these experiences.. and this was back in 2014, long before influencer marketing became the powerhouse it is today. Pairing a brand with something as universally loved as ice cream or cookies creates a powerful association. People crave the comfort, and the brand becomes instantly more relatable and memorable. It’s a brilliant way to tap into human nature while elevating the idea of everyday indulgence. 🍭🩷 It’ll be interesting to see how long the trend lasts… could this be just the beginning or will it be short lived? I guess we’ll see!
I think it will evolve into something else and will see more more ways of brands trying to brand the attention of consumers in a way that feels familiar
“While Joel makes good points, I think the trend isn’t so much about creating a sense of luxury. Instead, food resonates because it’s deeply familiar.”
I agree with you! Food unites people in a way. This is an interesting read! I like it 💜
Awww thank you : ) means a lot!
You're welcome!
I saw that TikTok and I love the points you made! As a communications major myself, I am ALL IN when it comes to fun trends (think pop up shops). Thanks for the read!
This is such an interesting read! I especially love food marketing with beauty products, Glossier also does it really well 😋🍰
beauty product food marketing is my faveee! It literally makes me so happy. something about it gives a very satisfying feel.
Yeah i definitely agree with ur point more than Joel’s
ahahha thanks